The trash
is still here.

There is no “away.” Every object we discard continues to exist somewhere, in someone's air, water, soil or hands.

We are not against technology, fashion, food, business or development. We are against mindless consumption and disposable culture.

You are not only buying a product. You are also buying its future waste.

Convenience is not free. It is paid for later, elsewhere, usually by someone with less choice than us.

Repair is not nostalgia. It is competence, and it should be a right.

Selling a product should not be the end of a company's responsibility.

We criticise practices, not people, and we do not accuse companies without verified evidence.

Enough is a target, not a compromise.