Take Action

Change starts
before the purchase.

Awareness is not enough on its own. These are the smallest useful actions — repeatable, unglamorous and effective.

Before You Buy

Seven questions. One minute.

Run through this before your next purchase. Not to feel guilty — to decide on purpose.

0/7 considered

Sometimes the most sustainable purchase is the one you don't make.

Keep going

One month of conscious choices, tracked visually.

See waste problems and clean-ups around the world.

Run the movement as a classroom or campus campaign.

Add your name and get involved locally.